The Craftory

The Craftory is an $550M global investment house focused solely on amping Challenger Brands. We only invest in new, digitally-activated consumer goods brands that have powerful mission-driven purposes to improve the categories they serve, our society... , or the planet. Our Mission Deliver Righteous Causes, brand by brand. When we say ‘Righteous Cause’ we’re not getting churchy, we’re talking about a brand purpose that aims to make the world a better place. Our New House of Brands We're building the house of brands for the 21st Century. There are a handful of big themes we really care about - these are the truly Righteous Causes that excite us, and stand to change our world: 1. Deliver Good Health 2. Democratise Access 3. Progress Society 4. Prosper Sustainably 5. Champion Self-Esteem If your brand addresses any - or multiple - of the themes listed here, we'd love to talk. Think we've missed something important? Hit us up. We're all about visionary thinking, progress and collaboration.  see more