SVTA

We are at an inflection point within human culture and technology. Where people once watched video content delivered via traditional broadcast (and programming guides) to their television screens, they are now watching what they want, when they want, where they want and employing a host of different connected devices to do so. But the experience of watching video online is nothing like television. It’s inconsistent from provider to provider. It’s quality is variable. And it’s monetized differently. As an industry, online video is the Wild, Wild West and that is ultimately hurting the adoption that will carry us through the tipping point when video becomes predominantly delivered via streaming.