Holden Advisors

Holden Advisors is a team of seasoned practitioners who have walked in your shoes and have solved the most challenging profit problems. We work together with B2B pricing and commercial teams to define their worth, and build capabilities to champion it in every customer engagement. We teach teams to apply straightforward methods and frameworks -- proven to change daily behaviors -- allowing profit improvements to stick. We believe that every company has hidden opportunities to improve profits. The best way to uncover them is by aligning pricing and commercial teams and emboldening the sales force. A sales force with Backbone will champion a company’s worth and deliver profit.