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Pierson is the Director of Director of Marketing Strategy at H&R Block where he oversees client acquisitions strategies across H&R Block's portfolio of three brands: H&R Block, Block Advisors, and Spruce. His team leads the strategy across all paid media channels, from TV to Paid Search to SEO. Prior to H&R Block, he oversaw Paid Search at Grubhub/Seamless and started his career on the agency side at Mindshare and iProspect.
Talks About #GotoMarketStrategy #Marketing
Preferred Locations #NorthAmerica
As we approach an economic downturn with inflation, rising bills, and, as a result, reduced consumer spending, brands are being forced to redefine their marketing strategies.
