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Lyman Munschauer is the Chief Marketing Officer for the National Republican Congressional Committee (NRCC). As CMO, Lyman leads the Grassroots Department which is comprised of Mail, Telemarketing, Digital, and Creative Teams.
Talks About #marketing #digitalstrategy
Preferred Locations #NorthAmerica
By some estimates, national and local election campaigns spent more than $16 billion this cycle. What did it buy them, in the end? At MediaPost's 10th annual Marketing Politics we follow the money.
