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Leigh Strickland is the Director of Loyalty Program Marketing at Marriott international in Bethesda, MD. Leigh is responsible for the member communication strategy and email channel optimization for Marriott Bonvoy, the award-winning loyalty program.
Talks About #programmarketing
Preferred Locations #NorthAmerica
Email remains the most effective one-to-one connection with your customers, but new measurement limitations, competition from SMS, app and social messaging are challenging the inbox for attention. Engagement is crucial.
