Lara Shackelford

Contact Lara

Lara Shackelford

Head of Global Product Marketing, Industry Marketing, Sales Enablement - Commercial

Intel Corporation

Lara has a successful track record driving hyper-growth for start-up, mid-market, and Fortune 500 Software as a Service (SaaS) and professional services companies. She has a reputation for quickly elevating companies and products from unknown to known category leaders, leveraging skills such as marketing strategy, product marketing, sales enablement, demand generation, social media, digital marketing, program management, and analytics. She has also been part of 6 successful exits since 2009.

Talks About
#b2b #cmo #saas #productmarketing #artificialintelligence

Preferred Locations
#Northamerica

Speaking Engagements

Product Marketing Summit | Seattle

Paid

In June 2022, Product Marketing Summit will assemble PMMs from the world’s largest companies and most exciting startups in Seattle to share Product Marketing success stories, experiences and challenges of those positioned at the intersection of product, marketing & sales.

15-16 June 2022

Marketing & Advertising

Sales Enablement Summit San Francisco 2023

Paid

Do you want to take your function to the next level? Join SEC in San Francisco and immerse yourself in two days of enablement camaraderie. You'll get to soak in insights from the experts, learn how others have overcome similar challenges, and impress your boss with new innovative ideas. Through thought leadership and interactive discussions, you'll

19-20 September 2023

Marketing & Advertising

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