David Cohen

First Name*

Last Name*

Email*

Phone*

Message*

I am authorized to claim this profile. I agree Eventually may contact me regarding my request.

Your request has been received.
Thank you.

Oops! Something went wrong while submitting the form.

First Name*

Last Name*

Email*

Phone*

Message*

David Cohen and Eventually may contact me regarding my request.

Your request has been received.
Thank you.

Oops! Something went wrong while submitting the form.

Contact David

David Cohen

Chief Executive Officer

IAB

David Cohen joined IAB in 2020 as CEO. Cohen is a widely respected advertising agency leader who, prior to IAB, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm. In this role, Cohen was responsible for more than $20 billion in media spend. During his tenure, Cohen structured and executed large global transactions on behalf of IPG and its clients, with such major IAB member companies as Facebook, Google, Microsoft, Spotify, Twitter, and Verizon Media.

Prior to MAGNA, Cohen served as Chief Investment Officer of UM, ensuring that digital innovation, data, and technology acumen flowed throughout the agency to drive performance. From 2001 to 2011, Cohen served in critical, transformational roles at UM during the explosive growth of digital advertising, including Chief Media Officer, Chief Digital Officer, and Executive Vice President, U.S. Director of Digital Communications. In the late 1990’s, Cohen was responsible for launching and building IPG’s digital practice.

Cohen has a long history of working with trade organizations including IAB and 4As, where he served as chairman of the Interactive Marketing Committee. He has also been instrumental in initiating several vital industry-wide programs, including the cross-industry video initiative currently being facilitated by EY. Cohen is a Queens native, with a bachelor’s degree in communications from Adelphi University. He was recognized by Adweek as a “Media All Star” and was part of the “Adweek 50” in 2012.

Talks About
#digitalstrategy #newmedia #digitalmedia

Preferred Locations
#NorthAmerica

Speaking Engagements

Video Leadership Summit 2022

Paid

Video Leadership Summit (VLS) serves as IAB’s annual agenda-setting event for senior leaders across the converging TV and digital video space. This year’s event will bring together, in person over 100 invite-only participants across the marketer, media, agency, and technology industries.

10-11 July 2022

Information Technology

IAB’s Annual Leadership Meeting

Paid

IAB’s Annual Leadership Meeting (ALM) is where the digital industry first debated hot topics like the demise of the cookie, DTC brands, supply chain transparency, fake news, viewability, Government regulation in the data economy, and making mobile work for advertisers and publishers. It all started here.

22-24 January 2023

Marketing & Advertising

2023 IAB NewFronts

Paid

The IAB NewFronts is a significant digital content marketplace, dedicated to establishing meaningful partnerships between brands and native digital content. This event provides media buyers with an exclusive opportunity to preview the latest and greatest programming in the media and entertainment industry, while encouraging important discussions ab

01-04 May 2023

Marketing & Advertising

Programmatic I/O New York

Paid

The original. The world leader. Programmatic I/O New York is the industry conference more data-driven professionals choose to further their digital marketing and advertising education. Only at Programmatic I/O New york will you get access to the latest updates on privacy, commerce media, connected TV, and so much more. It is the best investment pro

26-27 September 2023

Marketing & Advertising

CES 2024

Paid

Get ready to embark on a transformative journey at CES 2024, the epicenter of global business opportunities and technological marvels. From January 9-12, 2024, Las Vegas will host the most powerful tech event in the world, bringing together industry giants, groundbreaking startups, and visionary leaders for an unparalleled experience. This is your

09-12 January 2024

Information Technology

Claim Your Profile Request

Speaker Contact Request

SPEAKER

David Cohen

Chief Executive Officer

Speaking Engagements

Video Leadership Summit 2022

IAB’s Annual Leadership Meeting

2023 IAB NewFronts

Programmatic I/O New York

CES 2024