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Angela Gow is the director of site merchandising and email at Eddie Bauer, where she oversees the customer journey from email open to checkout on site, including leading personalization initiatives across the experience.
Talks About #merchandising #email #digitalmarketing
Preferred Locations #NorthAmerica
Email marketing has never been more important than it is today. Marketers are relying more and more on email to communicate messaging about their brands, products, and services to customers, making it the most used marketing channel to drive measurable results.
Email remains the most effective one-to-one connection with your customers, but new measurement limitations, competition from SMS, app and social messaging are challenging the inbox for attention. Engagement is crucial.
