Digiday Gaming Advertising Forum

The Evolution of the Gaming Industry: From Hype to ROI The gaming industry has come a long way since its early days of being dismissed as a niche hobby. With the rise of gaming culture and esports, the industry experienced a period of intense hype, attracting investments from both venture capitalists and advertisers seeking to tap into the growing market. However, the industry has since matured, and now faces scrutiny from investors and advertisers demanding impact and a return on their investment. At the Digiday Gaming Advertising Forum, we will explore the evolution of the gaming industry, from its humble beginnings to its current state as a billion-dollar industry. We will examine the factors that contributed to its growth, such as the advent of new technologies and changing consumer preferences, and the challenges it faces in terms of monetization and player retention. We will also discuss the role of advertisers in the gaming industry, and how they are adapting to the changing landscape. As gaming becomes more mainstream, advertisers are seeking ways to engage with gamers and measure the ROI of their campaigns. We will explore the strategies they are using, including in-game advertising and sponsorships, and the challenges they face in measuring the impact of their investments. Join us for an engaging discussion on the past, present, and future of the gaming industry, and its relationship with advertisers seeking to tap into its vast potential. As an attendee of Digiday’s Gaming Advertising Forum, you’ll also have access to our Future of TV Week Town Hall, taking place April 25. The Gaming Advertising Forum is part of Digiday’s Future of TV Week.